Friday, February 28, 2020

Empowerment of the theatre Dissertation Example | Topics and Well Written Essays - 3750 words

Empowerment of the theatre - Dissertation Example They are not only fulfilling, but play a leading role in enhancing the cultural wellbeing of a given population. When explored optimally, it is rewarding and satisfying both at an individual and community level. As the global environment becomes technologically advanced, this field of specification is increasingly exploring technological advancements to its advantage. Currently, technology is at the centre stage of the field of theatre. Just like other fields of social, cultural and economic importance, the field of theatre arts require empowerment and support in order to thrive. Empowerment in this regard involves financial, infrastructural and moral support. Undoubtedly, there are unique talents within the population that can be explored for economic gain. However, to attain optimal outputs from this, it is imperative for the affected persons to be encouraged and empowered accordingly. At this point, it is worth appreciating that in order for talent to be recognized as such, it nee ds to be nurtured and developed to maturity. This cannot be realized without the help from different relative institutions and individual personalities with an interest in this field. Thus although theatre arts largely lead to personal fulfilment, affected individuals and theatre institutions need to be supported in different ways in order for both themselves and the community to benefit from their talents. The theatre needs to be empowered because it equally empowers populations in different ways. Through this, local communities are able to present their views to relevant stakeholders. It is used as a ‘societal mirror’ and in most cases, considered to be reflective of the needs of the local populations. Through this, locals are able to articulate their views accordingly. The fact that they can make an impact on societal decision making cannot be disputed. Thus since theatre is an important community empowerment tool, it needs to be empowered too. Background to the Stud y Theatre is an artistic field that has gained great importance in the social scene in the recent past. It assumes different forms including drama, video productions and music amongst others. In his study, Rohd (1998, p. 63) indicates that theatre is a field of specification that has its roots in the cultural conceptions of global populations. Thus in most instances, relative presentations are reflective of the culture of the respective populations. Increasingly, this field has been explored for economic gains. It lies in the entertainment docket and relative pieces of art are always customized to meet the needs, interests and requirements of the clients. In response to the growing needs of the population, the academic sphere has also contributed to the improvement of this field. In this respect, theatre arts are taught in learning institutions from a very elemental level. This is in a bit to enhance the ability of the students and sharpen their talents. In the long run, they produc e products of highest quality and which are very competitive in the market environment. To a great extent, this enables them to not only survive but to also thrive in the entertainment industry. At this point in time, exemplary performance in any field of specification requires an individual to be endowed with essential skills and knowledge. In addition to this, Thompson (2003, p. 52) argues that individuals need to have

Wednesday, February 12, 2020

The Influence of Technology on Contemporary Strategic Marketing Essay

The Influence of Technology on Contemporary Strategic Marketing Management Practices - Essay Example This essay also explores how strategic marketing management practices have been strengthened by conventional and latest information technologies. Examples from the health care organisation are used to support the arguments. An Overview Above all, it is important to consider the concept of ‘strategic marketing management’ to examine how technology has influenced marketing. As defined by Jobber (1998), strategic marketing management is â€Å"the approach a firm takes to securing and retraining profitable relationships with its customers.†2 It was demonstrated by Leverick and colleagues (1998) that numerous organisations have transformed their marketing strategies through the influence of technology.3 For instance, in the manner an organisation communicates with or approaches its customers and the way it carries out marketing activities. Technology, in particular, information technology (IT), helps an organisation build competitive advantage, enhance managerial outco mes, and attain more accurate and wide-ranging environmental scanning. As stated by Porter and Miller (1985), â€Å"the usage of IT enables companies to increase internal efficiency.†4 The application of information technology in marketing strategy has been talked about since the 1960s. Yet, it is only recently that strategic management has been gradually reinforced or remodelled by information technology5 (e.g. Internet marketing, database marketing, decision support systems (DSS), etc). Gaur and colleagues (2003) supports the earlier assumption that â€Å"the technological revolution is changing the nature and activities of the marketing function.†6 Traditional and emerging technologies allow the customer to communicate efficiently, directly, and openly with the marketers. By means of technology, companies are becoming increasingly informed about their customers in a more cost-effective way, which allows them to carry out direct marketing, particularly via interactiv e technology. According to Foskett (1996), the Internet has transformed marketing ‘from mass marketing to customised one-to-one marketing’7; the Department of Trade and Industry (DTI) views e-marketing as a quantum leap for marketing because it facilitates genuinely customised and individualised marketing, availability of lower costs and the mass market for smaller companies.8 However, in the 1980s and 1990s, oversupply of information/data became a crucial problem. Data overload resulted in less accurate and appropriate management data. Technology created the groundwork for a better data management to work out this issue.9 Information technology provides ingenious processes of data gathering about customers’ needs, behaviour, and character. Examples of these data collection methods are online surveys or electronic mail surveys. Database methods, in addition to the Internet, have a considerable effect on strategic marketing as they help marketers refine outcomes i n seven major areas10: (1) understanding customers; (2) managing customer services; (3) understanding the market; (4) understanding the competitors; (5) managing sales operations; (6) managing marketing campaigns; (7)